With a background in business economics with a touch of marketing experience, Anke prefers to look at service management issues from the customer’s perspective. She uses marketing techniques like Customer Journey Mapping and personas to really improve services. Anke is specialized in working with MSP customers.
When you want to deliver the ultimate customer experience, the customer journey shouldn’t hold any secrets for you. During the workshop Customer Journey Mapping, you’ll experience how creating a customer journey can give you insight into the customer’s experience during important touch points. A crucial step in improving any service or process when your services are all about the customer.